Essentially what Record will do now is learn more about you based on your activity, sleep and nutrition data and provide suggestions on how to improve your performance.

Later, the plan is to include a Siri-like personal trainer called the Cognitive Coaching System. The first of these will be a “just like me” feature which will compare users with anonymized other individuals to provide some insights about that person’s performance and also make suggestions. A new version of its Record app - which first launched a year ago as an activity aggregator and monitor (integrating data from wearables from Jawbone, Withings and Garmin) - will now start to include different AI features. Under Armour says that it will use Watson in its fitness and health apps. This is the latest step in IBM’s Watson expansion: earlier this year the company started a Cognitive Business Solutions unit and also a separate IoT center in Germany. And on stage today, Rometty also noted that IBM has made some 30 acquisitions to build out its expertise and data.

Today at CES, IBM CEO Ginny Rometty unveiled strategic partnerships with sportswear maker Under Armour, Softbank Robotics’ Pepper and more, which are using Watson’s machine learning algorithms and AI to run intelligent and more personalised apps and other services. Now IBM is aiming to take Watson to the consumer. From its debut to the world as a Jeopardy champion in 2011, IBM’s Watson has made a name for itself as a powerful artificial intelligence platform for large enterprise applications, from medical research through to finance.

Myfitnesspal and under armour