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In reality, there is probably a small chance that somebody will sue you straight away because you have used their logo in your personal blog, but this chance is growing, if your website is more prominent or if you even make money through it.

some even prohibit the use of the logo elsewhere than on its own materials and products.

other brands will officially allow you to use their logo only after previous consultation and obtaining their consent.

many brands (mostly social platforms), allow you to use their logo without their prior consent.

This is actually very different for each brand and you should always find the terms of use for each brand to verify it, for example: Some brands require previous consultation before using their logo, some are more benevolent. So, each brand has a number of custom rules, which you can’t and shouldn't ignore – luckily, a lot of them are common and we will try cover those in text below. Just imagine, if you’d have a unique logo for your own product (maybe you already have it) and somebody start using it somehow wrong - in a context you do not like and even recklessly alter its shape and look to fit his own requirements – it wouldn’t feel good, am I right?

When you decide to ignore facts, in the worst case it may happen that brand owners can decide to sue you for violating their brand rights. It may seem too complicated, but I'm not trying to overthink the matter, that’s how things are.

for some brands also have the permission to use the logo itself, signed by the legal brand owner.

pay attention to whether you use the logo in an appropriate context.

follow brands guidelines and use only unmodified versions of each logo, without any effects or changes in their visual appearance.

So, if you’d want to be 100 % correct, you’d have to (for most of the brands): Logo (or its segment) can be a part of the icon (usually app icon), but again, this fact doesn't mean that you can use it as you wish, that would be wrong both legally and morally. While both remain intellectual property of their owners, usually only icons can be used in your product or be manipulated to fit your requirements.

Brand resources Why it’s important to respect brand guidelinesįirst thing you have to keep in mind is that logos are not icons.

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